Herring Group Austin
Analysis, Leadership and Change
for Companies in Transition


When do you need the Herring Group?

Sooner than you think.

Every company needs the perspective of a seasoned executive with financial and operational experience.  CEOs focus on revenue - rightly so.  However, they and their companies will benefit from the value provided by someone with a financial and operational perspective.

Many companies are too small to afford someone full-time.  Most people wait until they have a significant point of pain before they engage one.

Because of this market reality, I focus on serving companies in transition.  Typically, companies in transition fall into one of three categories:

  • Growth - companies desiring to grow or struggling with growth
  • Troubled - companies with significant cash flow, litigation, operational or debt problems
  • Start Ups - companies trying to transform a product or service into revenue and profits

Specific circumstances where I might be useful include:

  • Desire for growth capital
  • Preparing for a sale
  • Desire to acquire other companies
  • Operating challenges
  • Inconsistent or below average profitability
  • Insufficient cash flow
  • Troubled relationships with lenders
  • Inconsistent or insufficient accounting and operating data
  • Too many surprises
  • Too much pain

In addition to serving CEOs, I serve investors.  For investors, time is money.  My services to investors are designed to deliver facts and insight quickly and free up their time to pursue other opportunities.



Greg Herring began The Herring Group in 2001 with a simple mission:  to help CEOs and investors build value through the application of sound financial and operational strategies.

Mr. Herring has more than 20 years of financial and operational executive management experience in companies ranging from start-ups to publicly held corporations.

The Herring Group is a virtual group.  Mr. Herring leads the charge to solve the problems that you want solved – generally fixing things that are broken.  He works with your employees, not his, to implement the strategies that help you achieve your goals.  If additional resources are needed, he will help your company identify and hire those resources on a temporary or permanent basis.

Simply put, if The Herring Group had multiple employees, Mr. Herring would have to spend his time managing his employees and marketing his company rather than helping you build value in your company.